Performance Report

11 of 45 calls were missed — that's potential patients going to competitors. Set up call forwarding, extend staffing hours to cover early morning and evening slots (missed calls appear at 7–8 AM and 7 PM), or use an answering service for after-hours coverage.

Two campaigns — NovaMed Accident Injury Clinic and Leads-Performance Max-2 — are running with limited eligibility, meaning ads aren't showing as often as they could. Review budget, ad policy flags, and missing ad assets to restore full delivery.

At $239 per conversion with only 11 tracked, conversion tracking may be incomplete. Ensure all contact form submissions, call completions, and appointment bookings are tracked as goals. Tighten keyword match types to reduce irrelevant clicks driving up costs.

All 45 calls show no recordings in the log. Enabling call recording (via Google Ads call reporting or a call tracking tool) lets you measure which campaigns generate real appointments vs. wrong numbers, and improve ad messaging accordingly.

Call data shows activity between 8 AM – 4 PM on weekdays. Consider using ad scheduling to reduce bids or pause ads during late evening hours when calls are missed anyway, reallocating that budget to high-converting daytime slots.

The majority of calls come from the 313 area code (Detroit metro). Consider adding location-specific ad copy and landing pages targeting Detroit-area patients. This can improve Quality Score, lower CPC, and boost conversion rates for your primary audience.

Google Ads is requiring 2-Step Verification on your account starting June 22, 2026. Set it up now to avoid any disruption to your campaigns. Go to Admin → Security → 2-Step Verification to complete the setup.