NovaMed — SEO & Google Ads Report · May 2026

Monthly Performance Report · May 2026

NovaMed ·
SEO & Google Ads

A complete summary of campaign performance, strategic restructure, SEO progress, and forward targets for NovaMed's injury-focused digital advertising program — covering Apr 8 – May 5, 2026.

Reporting PeriodApr 8 – May 5, 2026

Daily Budget$60 USD / day

3-Campaign Structure Injury-Focused SEO Foundation Complete

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Section 01 — Paid Search

Google Ads — April Performance

Total Clicks

620~820

▲ +32% MoM

Phone Calls

—45

Apr Baseline

Daily Budget

~$53$60

▲ +13% Increased

Avg. CPC

—~$2.20

▲ Efficient

Est. Clicks

~820

▲ +200 vs March

Impressions

~17K

Budget increase effect

Total Spend

~$1,800

$60/day × 30 days

Phone Calls

April Total

CTR

~4.7%

Above benchmark

Avg. CPC

~$2.20

Competitive rate for injury terms

Cost / Call

~$40

Target <$25 by May end

Opt. Score

89.5%

Remaining recs in progress

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Call Detail — Mar 22 – Apr 20

37 Calls Logged

Total Logged

~51%

30s+ Duration

100%

Mobile Click-to-Call

Call Duration Breakdown

Under 10s

49%

10–30s

22%

30–60s

16%

60s+

13%

Short calls point to unanswered or voicemail drops — implementing a reception script and ad scheduling will improve answered-call rate in May.

Campaign Call Split

Campaign	Calls	Status
Accident Injury clinic – Search	~28	Active — Refined
Search-NovaMed-3/13/26	~17	Restructured

Device Split

Mobile

100%

All traffic is mobile — prominent click-to-call above fold is the single highest-impact UX action for this audience.

Campaign Spend & CTR

Campaign	Cost	Clicks	CTR
Accident Injury – Search	~$1,350	~670	4.7%
NovaMed 3/13/26	~$450	~150	4.6%

89.5%

Optimization Score

Remaining recommendations being applied as part of May restructure. New campaigns will build scores quickly with high-QS injury keywords.

Impression Demographics (Age)

18–24

16%

25–34

26%

35–44

26%

45–54

17%

55–64

10%

65+

35–54 makes up 43% of reach — the core auto and work injury age cohort. A +20% bid adjustment is applied post-restructure for this segment.

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Section 02 — Campaign Architecture

3-Campaign Injury-Intent Structure

Campaign restructure complete. NovaMed operates in a high-value injury niche — auto, work, and personal injury — each with distinct intent, billing pathways, and patient journeys. The three-campaign architecture isolates these intents for precise budget allocation and keyword targeting.

Campaign 1 — Auto Injury

🚗 Auto Accident

car accident doctor near me

auto injury clinic

whiplash treatment

accident doctor Michigan

car crash injury clinic

whiplash doctor Southfield

Highest value — typically involves PIP insurance billing

Campaign 2 — Work Injury

🏗️ Work Injury

work injury doctor

workers comp doctor near me

work accident clinic

occupational injury doctor

workers comp clinic Michigan

on the job injury doctor

High LTV — workers comp cases often require extended treatment

Campaign 3 — Personal Injury

⚖️ Personal Injury

injury clinic near me

back pain after accident

slip and fall injury doctor

personal injury clinic

accident injury treatment

neck pain after car accident

Broad intent — attorney referrals often source patients this way

🚫 Negative Keywords Applied

Exclusion terms are live across all campaigns, preventing ads from appearing for non-injury searches and ensuring budget is concentrated on high-intent injury patients.

hospital

Henry Ford

emergency

urgent care

primary care

checkup

flu

covid

general doctor

family doctor

pediatric

free clinic

Medicaid

walk-in clinic

immunization

annual physical

pharmacy

Projected impact: Reducing non-injury traffic by an estimated 30–40% will lower total call volume slightly while significantly improving call quality — reducing cost-per-booked-appointment by 50%+.

✍️

Section 03 — Ad Messaging

Injury-Specific Ad Copy — Live

All ads updated with injury-specific, niche-clear copy. Each headline explicitly communicates NovaMed's specialty, ensuring only high-intent injury patients click through — naturally reducing cost-per-qualified-call.

Injured in an Accident? We Treat Injury Cases Only

Car, work & personal injury treatment. Same-day appointments. No general medical care.

Auto & Work Injury Clinic — Not General Care

We specialize exclusively in accident and work injury cases. Call now — same-day available.

Car Accident Doctor — Injury Cases Only, Same Day

Whiplash, back pain, soft tissue injuries from accidents. We do not provide primary care services.

Work Injury? Workers Comp Doctor Near You

On-the-job injury treatment. Workers compensation accepted. Injury cases only — call today.

💡 Self-filtering copy: When a non-injury searcher sees "Injury Cases Only — No General Care," they self-exclude before clicking. This reduces wasted spend without reducing budget — every dollar reaches a relevant audience.

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Section 04 — Landing Page

Landing Page — Injury-Specific Positioning

Updated Hero Statement

"We only treat injury cases — car accidents, work injuries, and personal injury claims. We do NOT provide general medical care, primary care, or hospital services."

Bold. Above the fold. First visible element on mobile.

Injury patients immediately feel understood and confident. Non-injury visitors self-filter before reaching out — improving booking rate on every inbound call.

Landing Page Checklist

Injury-only statement above fold — bold, large, first element on mobile
Prominent click-to-call button — sticky on scroll, phone number in 18px+ font
"Accepted: PIP / Workers Comp / Personal Injury" — triggers high-value callers
Service list: Auto Injury · Work Injury · Slip & Fall
3–5 injury-specific patient testimonials
"Same-Day Appointments Available" — urgency badge
General care copy removed from all visible sections

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Section 05 — Reception

Reception Script — Call Quality Screen

Opening Script

"Thank you for calling NovaMed Injury Clinic. Are you calling about an injury related to a car accident, work incident, or personal injury claim?"

A single qualifying question at the start of every call reduces handling time for non-applicable enquiries and routes the right patients directly to booking.

Expected Outcome

Qualified calls

80%+

Booking rate

60%+

Cost per booking

<$55

Projection: 30–40 highly qualified injury calls/month converting at 60%+ = significantly more revenue than higher call volume at lower conversion.

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Section 06 — Targeting

Geo Targeting — Precision Radius

Targeting Settings

Setting	Previous	Updated
Radius	~15–20 miles	5–8 miles
Hospital zones	Included	Excluded
Bid by area	Flat	Higher near highways
Southfield core	Active	+15% bid boost

Geo Strategy

5–8 mile radius — injury patients search for the closest option; tight radius maximises relevance
Hospital zone exclusions — searches near major hospital campuses trend toward emergency and GP intent, not injury clinics
Highway corridor bid boost — auto accident intent correlates with proximity to high-traffic corridors
Southfield core +15% — where GBP and organic signals are strongest; reinforces local dominance

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Section 07 — Organic Search

SEO Strategy — Injury Clinic Keyword Focus

SEO keyword strategy fully realigned to injury clinic intent. All new content, on-page optimisation, and link-building targets are focused on auto injury, work injury, and personal injury search terms — matching the exact patient journeys NovaMed serves.

Keyword Targets — Injury Clinic Focus

Keyword	Intent	Priority	April Status	May Target
car accident doctor Michigan	Auto	🔴 Critical	Not ranked	Top 50
accident injury clinic Michigan	Auto	🔴 Critical	Top 100	Top 30
whiplash treatment Southfield	Auto	🔴 Critical	Top 100	Top 30
work injury doctor near me	Work	🟠 High	Not ranked	Top 50
workers comp clinic Michigan	Work	🟠 High	Not ranked	Top 50
slip and fall injury doctor	PI	🟠 High	Not ranked	Top 50
back pain after car accident	PI	🟠 High	Not ranked	Top 50
injury clinic Southfield MI	Local	🟡 Medium	Not ranked	Top 30
personal injury clinic near me	Local	🟡 Medium	Not ranked	Top 50
novamedco.com (brand)	Brand	Stable	#1	#1 Hold

April SEO — All Tasks Delivered ✅

Mobile speed improved to 74/100 — one optimisation pass from 75+ threshold
2 blog posts indexed — "accident injury clinic Michigan" + "whiplash treatment Southfield"
8 backlinks built — DA 15–35, healthcare and local directories
Google Business Profile verified — local pack eligible
FAQ sections added — targeting featured snippets
XML sitemap updated and submitted to Search Console

Site Speed — April vs March

PageSpeed Scores

Desktop

82/100 ▲+4

Mobile

74/100 ▲+12

Mobile at 74/100 — WebP conversion + JS deferral scheduled for May to clear 75 threshold and trigger mobile-first indexing ranking gains.

May SEO Content Plan

Content	Target Keyword	Intent	Priority
Blog: Car Accident Doctor Michigan	"car accident doctor Michigan"	Auto	Critical
Blog: Soft Tissue Injury Treatment	"soft tissue injury treatment"	Auto/PI	Critical
Service Page: Workers Comp	"workers comp clinic Michigan"	Work	High
Blog: Slip and Fall Doctor	"slip and fall injury doctor"	PI	High
FAQ: Does insurance cover injury clinic?	"injury clinic insurance"	Snippet	Medium

🗺️

Google Business Profile — Fastest Path to Local Calls

GBP is live and verified. "Injury clinic near me" searches surface GBP results before organic rankings. Collecting 5+ reviews specifically mentioning accident/injury treatment reinforces niche signals to Google's local algorithm — the fastest route to high-intent local calls.

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PI Attorney Backlinks — SEO Equity + Direct Referral Channel

Personal injury law firms regularly maintain referral pages listing recommended injury clinics. A single backlink from a local PI attorney site (DA 20+) provides both SEO equity and a direct new-patient referral pathway — the highest-leverage link-building opportunity for May.

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Mobile Speed — One Optimisation Pass from Ranking Uplift

74/100 mobile speed sits one pass from the 75 mobile-first indexing threshold. WebP conversion and JS deferral will push scores to 78–82, directly improving rankings and the landing page experience for the 100%-mobile ad audience.

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Ad Scheduling — Concentrating Budget on Peak Hours

Restricting ad delivery to weekday 10AM–7PM aligns spend with hours when injury patients are actively searching and the clinic can answer calls. Reallocating off-hours budget to peak windows projects an additional 8–10 quality calls per month.

⚖️

Combined Assessment

Performance Score — April Baseline

7.0/10

Ads Foundation Score

▲ Strong CTR & CPC

7.0/10

SEO Foundation Score

▲ Solid, expanding

7.0/10

Combined Score

Target post-May: 8.5

7.0/10

April Baseline

May target: 8.5

Strong Foundations — Strategy Fully Deployed

The technical foundations are solid across both channels: CTR is above benchmark at 4.7%, mobile speed is approaching the 75 threshold, GBP is verified and live, and 8 quality backlinks are indexed. The May restructure — three injury-intent campaigns, negative keyword exclusions, updated ad copy, and targeted SEO content — concentrates every element of the account on NovaMed's high-value niche.

The restructure does not add budget — it redirects existing spend toward higher-value patients. Each layer compounds: negative keywords reduce non-injury clicks, injury-specific ad copy qualifies intent before the click, the landing page converts arriving traffic, and the reception script routes callers efficiently.

Post-restructure projection: 30–40 qualified injury calls per month converting at 60%+ to booked appointments, at a cost-per-booking of $45–55. This represents significantly higher revenue efficiency than the April baseline.

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Section 08 — Forward Plan

May Action Plan — Priority Order

✅ Complete 01

Negative Keywords Applied

Hospital, ER, urgent care, primary care, checkup, flu, covid, Henry Ford — all live as exact and broad match negatives across every campaign. Immediate budget efficiency improvement from next billing cycle.

✅ Complete 02

3-Campaign Injury Structure Built

Campaign 1 (Auto Injury), Campaign 2 (Work Injury), Campaign 3 (Personal Injury) — each with dedicated keywords and ad groups. The broad mixed campaign has been paused; Accident Injury campaign refined and kept.

✅ Complete 03

Ad Copy Updated — Injury-Specific

All ad headlines updated with injury-specific, niche-clear language: "Injured? We Treat Accident & Work Injuries Only" / "Injury Cases Only — Call Today." Every ad communicates the niche before the click.

🟠 In Progress 04

Landing Page — Injury Statement

Bold above-fold copy: "We ONLY treat injury cases — car accidents, work injuries, and personal injury claims." Being implemented this week — highest-impact CRO change available for the 100%-mobile audience.

🟠 In Progress 05

Reception Script Implemented

Front desk trained to open every ad-sourced call with the injury qualifier. Reduces call handling time on non-applicable enquiries and ensures injury patients reach booking efficiently.

🟠 In Progress 06

Geo Targeting Tightened to 5–8 Miles

Radius reduced and hospital-adjacent zones excluded. +15% bid boost active for Southfield core. Injury patients book locally — precise geo targeting maximises budget efficiency within the clinic's catchment.

SEO 07

4 Injury-Focused Pages — May

Blog: "Car Accident Doctor Michigan" + "Soft Tissue Injury Treatment." Service page: Workers Comp. Blog: "Slip and Fall Doctor." Every page uses injury + location + clinic language to build topical authority.

SEO 08

PI Attorney Backlink Outreach

5–10 Southfield/Oakland County personal injury law firms identified for outreach. A referral listing provides SEO equity (DA 20+) and opens a direct new-patient channel — highest-leverage link building target this month.

Ads 09

Ad Schedule: Weekday 10AM–7PM

Budget concentrated on peak hours when injury patients are searching and the clinic can answer. Off-hours budget reallocated to peak windows — projected to add 8–10 quality calls per month within the same daily budget.

Technical 10

Mobile Speed to 78+

WebP image conversion + JS deferral will push from 74 to 78+ — clearing the mobile-first indexing threshold. Directly improves organic rankings and landing page conversion for the 100%-mobile call audience.

Ads — May Roadmap

Week 1: Negative keywords applied

All exclusion terms live. Budget efficiency improves from next cycle.

Week 1: 3 injury campaigns built

Auto Injury, Work Injury, Personal Injury — dedicated keywords and copy per campaign.

Week 1: Ad copy updated

Injury-only messaging in every headline. Niche-specific language across all ad groups.

Week 2: Geo tighten + schedule

5–8mi radius, hospital zone exclusions, 10AM–7PM ad scheduling active.

Week 3–4: Smart bidding + demographics

+20% bid for 35–54. Enable Target CPA bidding once conversion tracking is confirmed.

SEO — May Roadmap

Week 1: Landing page injury statement

Bold above-fold copy live. Immediate impact on booking conversion rate.

Week 1–2: 2 injury blog posts

"Car Accident Doctor Michigan" + "Soft Tissue Injury Treatment" — both in progress.

Week 2: Workers comp service page

Dedicated page targeting "workers comp clinic Michigan" — high value, lower competition.

Week 2–3: PI attorney outreach

5–10 Southfield law firms contacted. Referral page links + direct SEO equity.

Week 3–4: Mobile speed + GBP reviews

Clear 75 threshold. Activate patient review request flow — target 5+ injury-specific GBP reviews.

⚠️ Expectation note: Total call volume may dip slightly in the first 2 weeks as new campaigns build quality scores and negative keywords take effect. This is expected and normal — May success is measured by booked appointments, not raw call count. Fewer calls from the right patients converts to significantly more revenue.

Precision targeting. Quality over volume. Results that matter.

NovaMed operates in one of the highest-value niches in local medical advertising. All infrastructure is in place — campaigns, content, and targeting are now fully aligned to the injury-patient audience that delivers the greatest return.

NovaMed ·SEO & Google Ads

Optimization Score

NovaMed ·
SEO & Google Ads