SEO Audit — Ekonomize | XPN Marketing
Local SEO Full Audit

Ekonomize
SEO Blueprint

Complete Local SEO, GBP & website audit for the southwest Detroit metro accounting market.

Client: Ekonomize.co
Market: Dearborn / Westland / Taylor, MI
Services: monthly Bookkeeping + Business & Personal Tax
By: XPN Marketing · 2026
Overall Assessment
Current SEO Score
3.2/ 10

Significant Growth Opportunity

GBP Profile
4
Website SEO
2
Technical SEO
2
Citations / NAP
4
Content
1
Backlinks
2
Live Scraped Analysis
Real Errors Found on Ekonomize.co

All 6 pages crawled. Every error below is confirmed in the live HTML source.

6
Pages Crawled
8
Critical
9
High
6
Medium
3
Empty Pages
0
Schema Found
8 ErrorsHomepage — ekonomize.co/Title: "Accountants"
Critical
Page Title Is Just "Accountants" — No Location, No Brand
Single generic word. No location, no service, no brand name. Google uses this as a primary ranking signal and SERP display.
<title>Accountants</title>
<title>Small Business Accountant Michigan | Bookkeeping & Tax | Ekonomize</title>
Critical
H1 "Leaders in accounting advisory tax" Appears Twice
The animated hero slider causes the H1 to render twice in source. Two H1s dilute keyword relevance. Neither contains a location or service keyword.
<h1>Leaders in accounting advisory tax</h1> × 2 in source
<h1>Small Business Accountant Michigan | Ekonomize</h1> × 1 only
Critical
All Service Section Images Are Broken 1×1px GIF Placeholders
Every image in "Our Solutions" is a transparent 1×1 pixel GIF in the live source. Visitors see blank boxes next to every service. Zero image SEO value.
src="data:image/gif;base64,R0lGODlh..." — ALL 3 service images loading as broken 1px GIF
Critical
Stray <h6>Hello</h6> Published Live on Homepage
A dev artifact between Tax Services and "OUR MISSION" sections. Pollutes heading hierarchy and renders visibly on some devices.
<h6>Hello</h6> ← live on the homepage right now
High
All Service Names Are H4 — Should Be H2
"Bookkeeping Services," "Tax Preparation," "Payroll Processing" etc. are H4. H1→H4 skips heading levels — these keyword-rich names get zero H2 SEO weight.
High
"Client Feedback" Section Exists but Is Completely Empty
Section heading with zero content. No reviews, no quotes, no names. Actively damages credibility — worse than not having it.
Medium
No Physical Address on Homepage · Nav Duplicated in Source
No street address visible anywhere (required for NAP + Map Pack). Navigation HTML block appears twice in source (GoDaddy desktop + mobile output).
3 IssuesAbout — /about-1
Critical
Orphaned <h2>businesses</h2> in Footer + URL is "/about-1"
A GoDaddy template artifact: a lone H2 reading "businesses" sits in the footer. URL slug has auto-appended "-1" from GoDaddy. All section headings are H4 instead of H2. Title ends with ", Businesses" — a broken fragment.
<h2>businesses</h2> ← in the footer · URL: /about-1 should be /about
3 IssuesForm a Legal Entity — /form-a-legal-entity⚠ Empty Page
Critical
Page Is Completely Empty — H1 Tag Is on the Cookie Banner
Zero body content. The page's only H1 is the cookie popup text. Google reads the primary topic of this live, indexed page as "This website uses cookies."
<h1>This website uses cookies.</h1> ← the ONLY H1 on this page
3 IssuesResources — /resources⚠ Empty Page
Critical
H1 Is "Subscribe" · Page Has No Actual Resources
The H1 is the email signup prompt, not the page topic. The page contains only a subscribe form — no articles, guides, or blog posts. Appears in the nav as "Resources" but delivers nothing.
<h1>Subscribe</h1>
<h1>Michigan Small Business Accounting Resources | Ekonomize</h1>
4 IssuesTeam (/team) & Contact (/contact-us-1)
High
Team Page Has No Content · Contact URL Is "/contact-us-1" · No Address on Contact
Team: H1 heading exists, nothing else. No bios, credentials, or photos — critical for Google E-E-A-T on financial/YMYL pages. Contact: GoDaddy auto-appended "-1" (should be /contact). No physical address on the contact page.
🔴 Critical
Zero Schema Markup
No LocalBusiness, Service, or Person schema on any page.
🔴 Critical
No Meta Descriptions
Google auto-generates snippets — no control over SERP narrative.
🔴 High
No Internal Links
Pages are isolated — zero contextual links between them.
🟡 Medium
GoDaddy "Powered By"
Footer branding on every page signals low-quality CMS.
🟡 Medium
No Canonical Tags
Duplicate content risk on URL variations.
🟡 Medium
Nav Duplicated Sitewide
Full nav block twice in every page source.
Google Business Profile
GBP Audit

Based on your screenshot: 5.0 ★ · 24 reviews · Category: Accountant · Southwest Detroit service area.

✅ What's Working
✓5.0 star rating — Perfect score, strong trust signal
✓24 reviews — Already ahead of Rovin CPA (zero)
✓Founder profile photo — Personal trust for a relationship business
✓Phone + hours verified — NAP partially consistent
✓Appointment booking link — Good conversion signal
❌ Critical Gaps
✗Only 1 category — Missing: Bookkeeper, Tax Prep Service, Payroll, Financial Consultant
✗24 reviews not enough — Need 75+ to compete in this Map Pack
✗Only 1 photo — Top GBPs have 30–100+
✗Zero posts — Google rewards 2×/week posting
✗No services listed — Monthly bookkeeping, year-end tax not in GBP
✗No street address — Required for Map Pack verification
📍 Service Area — city Opportunity
Taylor, MI
Pop 60K · Low CPA saturation · strong SMB demand
🟢 High Opp
Westland, MI
Pop 84K · Fewer independent CPAs vs Dearborn
🟢 High Opp
Lincoln Park, MI
Pop 36K · Only H&R Block — no indie CPA
🟢 High Opp
Garden City, MI
Pop 27K · Growing home-based businesses
🟢 Opportunity
Melvindale, MI
Pop 10K · Industrial · very low CPA supply
🟢 Easy Win
Dearborn Heights, MI
Pop 56K · Rovin CPA here but weak online
🟡 Medium
Allen Park, MI
Pop 27K · ATS Advisors physical office since 1997
🟡 Medium
Dearborn, MI
Pop 94K · Very competitive CPA market
🔴 High Competition
Livonia, MI
Pop 93K · Numerico's home base
🔴 High Competition
River Rouge, MI
Pop 7.5K · Industrial SMBs · almost no CPA competition
🟢 Easy Win
Priority: Build city pages for Taylor, Westland, and Lincoln Park first — highest opportunity-to-competition ratio in your service zone.
Competitive Intelligence
Your Local Competitors

Firms actively competing for monthly bookkeeping + year-end tax clients in your exact service area.

🔴 Closest Threat
Alderwish CPA PLLC
14224 Michigan Ave, Dearborn MI · alderwishcpa.com · Since 2008 · AICPA + MACPA member
Why They Rank
Separate pages for Tax Prep, Tax Resolution, Payroll, Business Formation, Nonprofit. Active blog, client portal, reviews page. WordPress site. 15+ year local domain.
Your Advantage
Reviews say "changes prices every year." Ekonomize's 5.0 rating + transparent pricing is a direct wedge. Win the trust narrative.
🟡 Physical Neighbor
Rovin CPA & Company PLLC
24500 Ford Rd, Dearborn Heights MI · rovincpa.com · 20+ yrs experience · QuickBooks Pro Advisor
Why They Rank
Physical address inside your service area. Long-established domain. Free consultation. Monthly newsletter. QuickBooks certified.
Your Advantage
Zero Yelp reviews, no GBP photos. Ekonomize already leads on review profile. Win with review volume + modern website.
🔴 Allen Park Dominant
ATS Advisors CPA
Allen Park + 5 MI offices · atscpas.com · Since 1997
6 GBP listings
across Michigan
Why They Rank
Physical Allen Park location. 6 GBP profiles = 6 Map Pack entries. 27-year domain. Full service + transparent pricing model.
Your Advantage
Large firm = impersonal. Target "monthly bookkeeping Allen Park" with a city page before they notice the gap. Personal relationships beat big firms.
🟣 Stealing Your Leads
Numerico CPA (Livonia)
Livonia MI — not physically in your area · numerico.com
Dearborn city page
+ 14 other cities
How They Steal Your Leads
Has a dedicated page at /cpa-near-dearborn-mi/ explicitly targeting Dearborn, Dearborn Heights, Westland — from Livonia, 10 miles away.
Your Advantage
You are physically in the area. Numerico is not. Proximity is a confirmed Map Pack factor. City pages + 75 reviews outranks them in your own backyard.
🟢 Beatable Franchises
H&R Block · Liberty Tax · ATAX
Lincoln Park, Allen Park, Taylor — physical franchise locations
Their Weakness
Good at cheap one-time personal tax returns. Cannot deliver monthly bookkeeping, business tax strategy, or year-round communication.
The Messaging Win
"Your local accountant who manages your books monthly AND does your business taxes" vs. a franchise that sees you once a year. Converts H&R Block clients who've outgrown it.
Action Plan
Priority Fix List

Ordered by impact. Execute red → yellow → green.

1
Fix All Page Titles — Add Keyword + Location
Change "Accountants" → "Small Business Accountant Michigan | Bookkeeping & Tax | Ekonomize". Do this for every page in GoDaddy's SEO settings today.
2
Fix Heading Structure — One H1 Per Page, H2 for Sections
Remove duplicate H1. Delete stray <h6>Hello</h6>. Change all H4 service headings to H2. Each page needs exactly one keyword-rich H1.
3
Replace Broken Service Images + Add Alt Text to All Images
Replace 1×1px GIF placeholders with real photos. Add descriptive alt text to every image: "monthly bookkeeping services Michigan small business."
4
GBP: Add 4 Secondary Categories + All Services
Add: Bookkeeper, Tax Preparation Service, Payroll Service, Financial Consultant. List every service: Monthly Bookkeeping, Year-End Business Tax, Personal Tax, Payroll.
5
Launch Review Generation — Target 25 New Reviews in 30 Days
Email/SMS every past and current client with a direct Google review link. 75+ reviews is the Map Pack threshold. Reviews are the #1 local ranking factor.
6
Fix Empty Pages — Add Content or Noindex
/form-a-legal-entity and /team are live but empty. Add real content within 2 weeks or add a noindex meta tag. Empty indexed pages dilute site quality.
7
Add Physical Address to Homepage + Contact Page
Full street address must appear on both pages, formatted identically to the GBP listing. Required for NAP consistency and Map Pack validation.
8
Upload 20+ Photos to GBP · Start Posts 2×/Week
Office, team, at-work photos. Profiles with 100+ photos get 520% more calls. Posts: tax deadline reminders, service spotlights, tips. Takes 30 min/week.
1
Migrate Website to WordPress — Exit GoDaddy Builder
WordPress + Rank Math SEO + Kadence on SiteGround or WP Engine. Unlocks custom URLs, schema, meta description control, speed optimization. Budget 4–6 weeks, ~$200–400.
2
Build 5 Individual Service Pages
Separate pages: Monthly Bookkeeping, Business Tax, Personal Tax, Payroll, Business Entity Formation. Each 800–1,200 words with local keywords and a CTA.
3
Create City Landing Pages: Taylor, Westland, Lincoln Park First
Unique 700+ word pages per city. Include city name in title, H1, URL slug, body, and meta description. This is how you rank in cities where you're not physically located.
4
Add LocalBusiness Schema + Meta Descriptions to All Pages
JSON-LD schema: name, address, phone, hours, areaServed, services. Meta descriptions: 150–160 chars, keyword + location + CTA on every page.
5
Submit to 30+ Core Citation Directories
Yelp, YellowPages, BBB, Bing Places, Apple Maps, MACPA directory, local Wayne County directories. Identical NAP on every listing.
6
Move Blog to /blog Page · Publish 4 Articles
Remove blog from homepage. Start with: "Monthly Bookkeeping vs Year-End Cleanup," "LLC vs S-Corp Michigan Taxes," "Michigan SMB Tax Deductions," "When to Hire a CPA."
1
Build 5 More City Pages + Internal Linking
Add: Dearborn Heights, Allen Park, Garden City, Melvindale, River Rouge. Link service pages → city pages → blog posts in a topical cluster structure.
2
Local Link Building — Chamber + SCORE + Referral Partners
Join Wayne County / Dearborn Regional Chamber. Get listed in SCORE Michigan and Michigan SBDC. Set up referral link exchanges with local attorneys and financial advisors.
3
Reach 75+ Reviews · Maintain 5+ New Per Month
Coach clients to include location + service in reviews: "Best monthly bookkeeping in Dearborn." Review velocity matters as much as total count.
4
Grid Rank Tracker + Video Testimonials for GBP
Use BrightLocal or Local Falcon to heatmap rankings across all 10 target cities. Record 2–4 client video testimonials and upload to GBP.
Platform Issue
GoDaddy Builder — The Root Problem

The platform is the ceiling. Most high-impact SEO fixes are blocked or severely limited by GoDaddy's builder.

⚠ GoDaddy Website Builder — SEO Ceiling
Does not support custom permalink structures, schema markup plugins, full code access, advanced caching, or granular technical SEO. Most fixes in this report — schema, canonical tags, proper URL slugs, speed optimization — cannot be fully done without migrating to a proper platform.
★ Top Pick
⚡ WordPress
Full SEO control. Schema via Rank Math, speed via WP Rocket, unlimited landing pages, custom URL slugs. Used by virtually every top-ranking local accounting firm.
Custom URLsSchema pluginsFull code accessSpeed control
Good Option
🎯 Webflow
Premium design + solid SEO controls. Clean code, fast CDN, custom meta tags and slugs per page. Higher cost, lower maintenance than WordPress.
Clean codeFast CDNCustom slugs
Minimum Upgrade
🔧 Squarespace
Significant upgrade over GoDaddy. Proper blog URLs, meta tag editing, custom slugs, better performance. Not ideal for advanced Local SEO but far better than current.
Easy migrationBlog URLsMeta control
XPN Recommendation: WordPress on SiteGround or WP Engine + Rank Math SEO + Kadence theme. Budget 4–6 weeks and $200–400 for migration with 301 redirects from all existing GoDaddy URLs.
Keyword Targets
Service + Location Keywords

Focused on Ekonomize's actual services in the southwest Detroit metro.

🗓 Monthly Bookkeeping
monthly bookkeeping Dearborn MI monthly bookkeeping Westland MI small business bookkeeper Taylor MI outsourced bookkeeping Lincoln Park MI bookkeeping services near me
📋 Business Tax
business tax return Dearborn MI LLC tax preparation Dearborn Heights year end tax accountant Westland MI S-corp tax filing Allen Park MI small business CPA near me
👤 Personal Tax
personal tax preparation Dearborn MI tax preparer near me Westland individual tax return Taylor MI personal accountant Lincoln Park MI tax preparation near me
📚 Blog Keywords
LLC vs S-Corp Michigan taxes Michigan small business tax deductions monthly bookkeeping vs year-end cleanup when to hire a CPA Michigan quarterly estimated taxes Michigan
Execution Timeline
6-Month Roadmap

Phased plan from technical fixes to Map Pack dominance.

Month 1
Technical Foundation
Fix all title tags + H1 structure
Replace broken images + add alt text
Add address to homepage + contact
GBP: categories, services, description, photos
Delete/noindex empty pages
Launch review generation campaign
Month 2
GBP + Review Growth
Start GBP posts 2× per week
Respond to every review within 24 hrs
Submit to 30+ core citations
Write 5 individual service pages
Target: 50+ Google reviews total
Month 3
Content Build-Out
Launch WordPress site with proper URLs
Add LocalBusiness schema + meta descriptions
Publish Taylor, Westland, Lincoln Park pages
Move blog to /blog · publish 4 articles
Month 4
Link Building
Join Wayne County / Dearborn Chamber
SCORE Michigan + MACPA listing
Referral partner network (attorneys, advisors)
Publish 4 more city pages
Month 5
Map Pack Push
Set up BrightLocal grid rank tracker
Pre-seed GBP Q&A with keyword answers
Upload video testimonials to GBP
Add FAQ schema to service pages
Month 6
Scale & Dominate
Audit all rankings vs baseline
Expand to 10+ city pages total
Maintain 5+ new reviews per month
Target: 75+ Google reviews total
Map Pack Strategy
How to Win the Map Pack

The 8 levers that determine Map Pack position in your service area.

⭐
Review Velocity
Consistent new reviews every month. Coach clients: "best monthly bookkeeping in Westland" — location + service in the review text.
🏷️
GBP Categories
Add all 5 categories. Each = ranking eligibility for new search terms. Currently only "Accountant" is active.
📸
Photo Signals
Upload geo-tagged photos. Profiles with 100+ photos get 520% more calls than those with 10.
🗺️
City Pages → GBP Rank
Each city landing page creates geographic relevance for that city in your GBP. Taylor page = higher GBP rank for Taylor searches.
📋
Citation Volume
Aim for 75+ consistent NAP citations. Same format everywhere — even minor differences confuse Google's local index.
🔄
Behavioral Signals
GBP clicks, calls, direction requests improve ranking. Strong review average + compelling photos = higher CTR from Map Pack.
❓
GBP Q&A Pre-Seed
Add 5–8 keyword-rich Q&As to GBP from a secondary account. Q&A content is indexed and helps match profile to relevant searches.
📊
Grid Rank Tracking
Use BrightLocal or Local Falcon to heatmap rankings across all 10 target cities. Spot weak zones and target with more citations + posts.
Score Breakdown
Final Score: 3.2 / 10

With consistent execution, 7.5–8.5/10 is achievable within 6 months.

CategoryScoreIssueFix
GBP Profile4/101 category, 1 photo, no posts, no servicesAdd categories, photos, posts
Reviews3/1024 reviews — need 75+ for consistent Map PackActive review generation
Website On-Page2/10Title "Accountants", duplicate H1, broken images, stray H6Fix titles, H1s, images today
Technical SEO2/10Zero schema, no meta descriptions, GoDaddy ceilingMigrate to WordPress
Local Pages1/10Zero Michigan city pagesBuild 10 city pages in months 3–4
Citations / NAP4/10Phone on site, no address, limited directory presenceAdd address, submit 30+ citations
Backlinks2/10New domain, minimal referring domainsChamber + SCORE + referral network
Content1/10No blog, empty Resources, thin service descriptionsService pages + blog + city pages
📣 XPN Marketing's View: Ekonomize already has the most important thing — a 5.0 star GBP ahead of Rovin CPA and most new entrants. The technical gaps are all fixable. The biggest gap is local landing pages + review volume. Executing months 1–3 alone should move Ekonomize into the Map Pack for 4–5 target cities.
XPN Marketing
Local SEO Intelligence
Prepared for Ekonomize.co · Michigan, USA
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