Flowers by Renee — SEO & PPC Performance Report | February 2026
Performance Report — February 2026

Flowers by Renee

Prepared by XPN Marketing  ·  flowersbyreneonline.net  ·  Dearborn, MI

Google Business Profile performance across both locations, organic search overview, paid campaign results, and your March action plan.

852Organic VisitsSemrush — Feb ▲ +2%
972Dearborn InteractionsGBP — Jan–Feb 2026
36Ad ConversionsGoogle Ads — Feb 12–28
1.7KOrganic KeywordsSemrush — March 3
scroll
275Dearborn Calls
107Heights Calls
828Backlinks
22AI Visibility
Google Business Profiles — 2 Locations

Profile Performance

Both the Dearborn and Dearborn Heights profiles are verified, active, and generating strong customer interactions. February peaked for Dearborn driven by Valentine's Day demand. The Dearborn Heights profile carries a higher star rating and is growing steadily.

📍 Location 1 — Dearborn
Flowers by Renee — Dearborn
6914 Schaefer Rd, Dearborn MI 48126  ·  (313) 584-1010
★★★★☆
166 Google Reviews
Total Interactions
972
Jan–Feb combined
Calls Placed
275
From GBP listing
Profile Views
4,474
People viewed profile
🌸
February Peak — Valentine's Day Effect The Dearborn profile peaked at ~600 interactions in February, doubling January's ~300. Valentine's Day is clearly a major demand driver. Maintaining this visibility into spring with seasonal GBP posts will sustain the momentum.
Top Search Terms — Dearborn
flowers141
flowers by renee126
flower shop70
florist65
flowers near me54
GBP Interactions — Dearborn (Jan–Feb)
📍 Location 2 — Dearborn Heights
Flowers by Renee — Dearborn Heights
6612 N Telegraph Rd Suite 2, Dearborn Heights MI 48127  ·  (313) 228-5208
★★★★★
14 Google Reviews
Total Interactions
426
Jan–Feb combined
Calls Placed
107
From GBP listing
Profile Views
2,245
People viewed profile
⭐
4.4 Stars — Higher Rated Location Dearborn Heights carries a 4.4-star average — a stronger first impression for new customers. With 1,112 customer interactions and growing call volume, this location is gaining traction. Continued review growth is the next big unlock for map pack placement.
Top Search Terms — Dearborn Heights
flowers by renee122
flower shop33
florist26
flower shops near me24
flowers near me20
GBP Interactions — Dearborn Heights (Jan–Feb)
Semrush Domain Overview — March 3, 2026

SEO Overview

flowersbyreneonline.net holds a strong local search presence — 1,700+ organic keywords with multiple #1 rankings for high-intent Dearborn florist terms. The 166 referring domains and 828 backlinks are solid, with real room to grow authority by adding quality links.

Authority Score
11
Fine — Growing
Target: 20+ via quality link building
Organic Traffic
852
▲ +2% month-over-month
Strong for a 2-location independent florist
Organic Keywords
1,700
1,694 tracked positions
Multiple #1 rankings for local terms
Referring Domains
166
Healthy Profile
Quality links will push authority to 20+
Backlinks
828
Solid backlink base for local SEO
Florist directories & local press next
AI Visibility
22
9 AI mentions · 13 cited pages
ChatGPT: 6 cited · Gemini: 4 mentions
Keyword Position Distribution
AI Visibility Breakdown
🤖
AI Search Visibility: 22 — Above Average 9 mentions and 13 cited pages across ChatGPT, Gemini and AI Mode. As AI-driven local discovery grows, this is a compounding advantage that quality content and backlinks will accelerate.
🌟
Dominating #1 Positions for Dearborn Florist Terms Top-ranked for "florists in dearborn mi," "flowers dearborn mi," "dearborn flower shops," "flower shop dearborn," "flower delivery dearborn," "flowers by renee dearborn mi," and many more. Strong local search dominance across Southeast Michigan.
February Completed Work

What We Fixed

This month we completed a full sweep of Google Business Profile optimizations and technical on-site fixes. These are now resolved and will begin compounding in rankings over the next 4–8 weeks.

✅
Google Business Profiles Fully Optimized — Both LocationsBoth Dearborn and Dearborn Heights profiles updated — categories, service descriptions, service areas, hours, products, and photos all reviewed and completed. Directly improves map pack visibility for both locations.
Done ✓
✅
LocalBusiness + Florist Schema Markup Added — Both LocationsJSON-LD structured data added for both locations covering business name, address, phone, geo-coordinates, hours, and service area. Google can now independently index and rank both locations.
Done ✓
✅
Meta Descriptions & H1 Tags Updated Site-WideAll key service and location pages now have unique 140–160 character meta descriptions and H1 tags including local modifiers ("Dearborn," "Dearborn Heights"). Improves click-through rate from search results and reinforces local relevance.
Done ✓
✅
Internal Linking Structure ImprovedService pages now cross-link to location pages and to each other. This distributes page authority across the site and helps Google discover and rank more content across the domain.
Done ✓
✅
Mobile Page Speed ImprovementsImages compressed to WebP format, lazy loading enabled, and render-blocking resources reduced. Faster mobile load time reduces bounce rate and positively signals quality to Google's Core Web Vitals.
Done ✓
Google Ads — Feb 12–28, 2026

Paid Search Results

Both campaigns launched February 12 and ran for just 17 days before being paused. In that short window they delivered a 20.81% conversion rate — well above the 3–5% typical for local retail. Resuming and scaling ads heading into Mother's Day is the top immediate priority.

Total Spend
$384
17 days only — Feb 12–28
Total Conversions
36
Calls, clicks & directions
Conversion Rate
20.81%
Exceptional for local florist
Total Impressions
4,334
Combined across both campaigns
Total Clicks
173
Avg. CPC: $2.22
Phone Calls
25
Direct calls from ads
Campaign 1 — Search
Flowers by Renee — Search
Search Ads$15/day
Impressions934
Clicks38
Spend$197.08
Avg. CPC$5.19
Conversions10
Conv. Rate26.32%

🎯 Highest conversion rate at 26.32%. Recommend scaling to $20–25/day once resumed. Long-tail keyword expansion will lower CPC and increase reach.

Campaign 2 — Smart GMB
Smart Campaign — GMB
Most Efficient$10/day
Impressions3,400
Clicks135
Spend$187.44
Avg. CPC$1.39
Conversions26
Conv. Rate19.26%

✅ Most efficient campaign — $1.39 CPC and highest conversion volume (26). Scale to $15–20/day. Clearest path to more calls at the lowest cost.

Campaign Comparison — Impressions (÷10), Clicks & Conversions
⚡
Ads Paused — Must Resume Before Mother's Day Season Campaigns are paused due to a pending payment. Mother's Day (May 11) is the biggest revenue period for florists — ads need to be live by early March to build conversion history. A combined $35/day budget running through May could generate 200+ additional conversions at current efficiency rates.
March 2026 — Action Plan

Next Month Game Plan

With GBP and technical issues resolved in February, March focuses on two growth priorities: building domain authority with quality backlinks and upgrading the website to better convert your existing organic traffic into orders and calls.

01 — Backlinks
Floral & Local Directory Submissions
Submit to 10–15 high-authority florist and local business directories: FTD, Teleflora partner listings, Michigan Flower Growers Association, Yelp (complete profile), Yellow Pages, Bing Places, Apple Maps, and Foursquare. Each verified listing is a citation and a backlink — directly pushes authority score toward 20+.
High Priority
02 — Backlinks
Wedding & Local Press Link Building
Reach out to WeddingWire, The Knot, and Michigan wedding vendor directories for vendor listings. Also target the Dearborn and Dearborn Heights Chambers of Commerce, local news sites, and neighborhood blogs. One editorial mention from a high-authority local source carries more SEO value than dozens of generic directory links.
High Priority
03 — Site Upgrade
Homepage Conversion Redesign
The current site ranks well but doesn't clearly communicate what's available, where, or how to order. We recommend a homepage hero with a clear primary CTA ("Order Same-Day Delivery"), a featured arrangements section above the fold, and visible phone numbers for both locations. This upgrade alone can increase conversion rate by 20–35% without any additional ad spend.
High Priority
04 — Site Upgrade
Dedicated Location Pages
Build fully developed individual pages at /dearborn and /dearborn-heights — each with unique content, an embedded Google Map, address, hours, customer reviews, and location-specific keywords. This is the single most impactful technical move for ranking both locations independently in the local map pack and serving customers who search by area.
High Priority
05 — Seasonal
Mother's Day Campaign — SEO + Ads
Publish a Mother's Day landing page by March 15 targeting "Mother's Day flowers Dearborn" and "same-day flower delivery Mother's Day Michigan." Simultaneously resume Google Ads with Mother's Day–specific ad copy. A well-executed campaign here can be the best revenue month of the year — don't miss the window.
High Priority
06 — Reviews
Dearborn Heights Review Push
Set up a post-order SMS or email asking customers to leave a Google review for the Dearborn Heights location. With only 14 reviews, reaching 50+ will dramatically improve map pack placement on Telegraph Rd. A simple automated text sent after each order is the fastest, lowest-cost path to improving this location's local visibility.
Medium Priority
6-Month Forecast — Feb to Aug 2026

Growth Outlook

With technical work complete in February and backlinks + site upgrade starting in March, here are the targets we're building toward through August 2026. The Mother's Day ad push and Dearborn Heights review velocity are the biggest near-term levers.

Progress Toward 6-Month Targets
Authority Score (11 → 22)11 / 22
Organic Traffic (852 → 1,500)852 / 1,500
Referring Domains (166 → 220)166 / 220
D. Heights Reviews (14 → 75)14 / 75
Monthly Ad Conversions (36 → 150)36 / 150
AI Visibility Score (22 → 45)22 / 45
Projected Organic Traffic — Mar to Aug 2026
Flowers by Renee
Dearborn  ·  Dearborn Heights  ·  flowersbyreneonline.net
SEO & PPC Report — February 2026  ·  Semrush + GBP + Google Ads  ·  Prepared by XPN Marketing