Flowers by Renee — Mother's Day <a href="https://xpnmarketing.com/seo-agency-michigan/" title="Expert SEO Agency in Michigan: Boost Your Online Presence">campaign</a> Report

Mother's Day Campaign Report — 2026

Mother's Day Campaign

Performance Max · May 8 – May 10, 2026 · Prepared by XPN Marketing

Performance Max campaign for Mother's Day delivered 101 phone calls, 748 clicks, and 21.4K impressions across the 3-day Mother's Day window at a $0.94 average CPC.

101Phone CallsDirect from ads

748Clicks$0.94 avg CPC

21.4KImpressions3.49% CTR

$706Total Spend3 days · paused

scroll

$6.99Cost Per Call

13.5%Call Conv. Rate

3Days Running

~34Calls Per Day

Campaign Results

Campaign Performance

This Performance Max campaign ran during the 3-day Mother's Day window and delivered 101 real phone calls to the shop. At $6.99 per call, this is an exceptional return for a local florist — well below the $15–25 cost-per-call typical of paid search for retail.

📍 Performance Max Campaign

Jun 9 Mother's Day Campaign 2026

$340/day budget · May 8 – May 10, 2026 · Currently Paused

⏸ Paused

Total Phone Calls

101

Direct calls from ad

Total Clicks

748

Avg. CPC: $0.94

Total Impressions

21,400

3.49% click-through rate

Total Spend

$706

Across 3 days

Cost Per Call

$6.99

Industry avg: $15–25

Call Conv. Rate

13.5%

Calls / clicks

Conversion Funnel

Impressions

People who saw the ad

21,400

Clicks

3.49% CTR

748

Phone Calls

13.5% of clicks called

101

📞

Strong Call Conversion — 13.5% of Clicks Industry benchmark for local retail click-to-call conversion is 4–7%. At 13.5%, this campaign converted nearly double the rate, meaning the ad creative and targeting were reaching the right Mother's Day buyers in the Dearborn area.

Performance Funnel — Visual Breakdown

Spend & Efficiency Snapshot

Call Activity — Sample Log

The Phone Calls

All 101 ad-driven calls into the shop, with date, phone number, and call length. The data tells the story clearly: 5 calls on May 8, 26 on May 9, then a burst of 70 calls on May 10 — the day before Mother's Day. Average call lasted nearly 2 minutes, meaning these were real conversations, not hang-ups.

Full Call Log — All 101 Calls

96 received · 5 missed

May 8 · 4:00 PM+1 313-605-81611m 20s

May 8 · 4:00 PM+1 313-742-22401m 01s

May 8 · 4:00 PM+1 734-773-90591m 21s

May 8 · 5:00 PM+1 313-725-10841m 17s

May 8 · 6:00 PM+1 734-673-06901m 46s

May 9 · 9:00 AM+1 313-402-38887m 42s

May 9 · 9:00 AM+1 313-207-18081m 55s

May 9 · 9:00 AMCaller hidden0m 03s

May 9 · 10:00 AMCaller hidden0m 14s

May 9 · 11:00 AMCaller hiddenMissed

May 9 · 11:00 AM+1 313-938-31613m 16s

May 9 · 11:00 AM+1 313-452-51734m 51s

May 9 · 11:00 AM+1 313-502-30041m 06s

May 9 · 12:00 PM+1 313-629-30840m 37s

May 9 · 12:00 PM+1 313-717-64452m 30s

May 9 · 12:00 PM+1 248-941-30852m 58s

May 9 · 12:00 PM+1 313-938-31610m 56s

May 9 · 12:00 PM+1 313-737-53110m 49s

May 9 · 1:00 PM+1 478-318-17044m 28s

May 9 · 1:00 PM+1 313-603-85841m 12s

May 9 · 1:00 PMCaller hiddenMissed

May 9 · 1:00 PM+1 313-353-58860m 47s

May 9 · 1:00 PMCaller hidden0m 09s

May 9 · 1:00 PM+1 313-663-61113m 01s

May 9 · 1:00 PM+1 313-979-11961m 31s

May 9 · 2:00 PM+1 313-482-63830m 48s

May 9 · 2:00 PM+1 313-707-20640m 49s

May 9 · 2:00 PM+1 313-433-42221m 22s

May 9 · 3:00 PM+1 313-400-59690m 17s

May 9 · 3:00 PM+1 313-213-31080m 26s

May 10 · 6:00 AMCaller hiddenMissed

May 10 · 9:00 AM+1 313-948-64073m 01s

May 10 · 9:00 AM+1 248-214-14773m 15s

May 10 · 10:00 AM+1 313-433-34571m 31s

May 10 · 10:00 AM+1 313-229-21040m 21s

May 10 · 10:00 AM+1 313-801-56780m 23s

May 10 · 10:00 AM+1 313-289-64300m 43s

May 10 · 11:00 AM+1 586-506-95692m 10s

May 10 · 11:00 AM+1 313-251-30020m 43s

May 10 · 11:00 AMCaller hidden1m 46s

May 10 · 11:00 AM+1 313-455-03040m 54s

May 10 · 11:00 AM+1 313-850-23863m 22s

May 10 · 11:00 AM+1 519-562-88470m 57s

May 10 · 11:00 AM+1 313-918-47543m 31s

May 10 · 12:00 PM+1 734-299-67780m 56s

May 10 · 12:00 PM+1 734-301-02300m 25s

May 10 · 12:00 PM+1 734-945-65162m 16s

May 10 · 12:00 PM+1 734-945-65161m 41s

May 10 · 12:00 PM+1 734-301-023013m 51s

May 10 · 12:00 PMCaller hidden—

May 10 · 12:00 PMCaller hidden0m 03s

May 10 · 12:00 PMCaller hidden0m 09s

May 10 · 12:00 PM+1 313-603-77110m 35s

May 10 · 12:00 PM+1 519-259-98072m 07s

May 10 · 12:00 PMCaller hidden2m 28s

May 10 · 12:00 PMCaller hiddenMissed

May 10 · 12:00 PM+1 313-415-81620m 30s

May 10 · 12:00 PM+1 313-290-77110m 55s

May 10 · 12:00 PM+1 313-900-90251m 01s

May 10 · 12:00 PM+1 313-900-90250m 55s

May 10 · 1:00 PM+1 313-614-26505m 26s

May 10 · 1:00 PM+1 313-398-62423m 12s

May 10 · 1:00 PM+1 419-902-45590m 59s

May 10 · 1:00 PM+1 313-603-67530m 27s

May 10 · 1:00 PM+1 419-410-73830m 30s

May 10 · 1:00 PM+1 313-603-67531m 21s

May 10 · 2:00 PM+1 313-977-40001m 48s

May 10 · 2:00 PMCaller hidden—

May 10 · 2:00 PM+1 248-802-08711m 51s

May 10 · 2:00 PM+1 313-918-05272m 07s

May 10 · 2:00 PM+1 734-934-02380m 28s

May 10 · 2:00 PM+1 313-717-68382m 13s

May 10 · 2:00 PM+1 313-707-95423m 06s

May 10 · 2:00 PMCaller hiddenMissed

May 10 · 2:00 PM+1 313-564-99694m 07s

May 10 · 2:00 PM+1 248-802-08715m 02s

May 10 · 2:00 PMCaller hidden0m 08s

May 10 · 2:00 PM+1 313-925-46631m 16s

May 10 · 3:00 PM+1 734-718-00071m 51s

May 10 · 3:00 PM+1 313-525-55655m 10s

May 10 · 3:00 PM+1 313-207-38261m 15s

May 10 · 3:00 PM+1 313-603-67530m 16s

May 10 · 3:00 PM+1 313-641-82310m 24s

May 10 · 3:00 PM+1 313-231-76191m 45s

May 10 · 3:00 PM+1 519-562-88474m 11s

May 10 · 3:00 PM+1 313-673-33032m 48s

May 10 · 4:00 PM+1 313-525-556510m 06s

May 10 · 4:00 PM+1 313-415-73430m 30s

May 10 · 4:00 PMCaller hidden11m 15s

May 10 · 5:00 PM+1 313-930-03032m 43s

May 10 · 5:00 PMCaller hidden0m 10s

May 10 · 5:00 PM+1 313-736-03131m 01s

May 10 · 5:00 PM+1 313-726-04192m 28s

May 10 · 5:00 PMCaller hidden0m 10s

May 10 · 5:00 PMCaller hidden1m 05s

May 10 · 5:00 PM+1 313-265-15332m 31s

May 10 · 6:00 PM+1 734-829-79591m 01s

May 10 · 6:00 PM+1 313-580-75170m 42s

May 10 · 6:00 PM+1 313-377-67771m 12s

May 10 · 6:00 PM+1 313-463-96431m 21s

Received

95% pickup rate

Missed Calls

Lost revenue opportunity

Avg. Call Length

1m 57s

Order-quality calls

Total Talk Time

3.1h

Across all calls

Peak Day

May 10

70 calls · Mother's Day eve

Top Area Code

313

60 calls · Dearborn/Detroit

📈

70 of 101 Calls Came on May 10 — The Day Before Mother's Day The campaign captured a massive last-minute buying surge: 5 calls on May 8, 26 on May 9, and 70 on May 10. This is the classic floral demand curve — keeping ads running and well-funded through the final 72 hours before the holiday is what made this work.

⚠️

5 Missed Calls — Worth Recovering Next Year Five callers got through the ad but the phone wasn't answered. At $6.99 per call cost, that's $35 of paid acquisition with no chance to convert. For next year's Mother's Day push, an answering service or simple voicemail-to-text on peak days could recover most of these.

What's Next

Recommended Next Steps

The Mother's Day campaign performed strongly — $6.99 per call is excellent. Here's what to do with the results and where to point the ads next.

01 — Pause Review

Resume Ads With a Year-Round Strategy

Mother's Day is over but the campaign data is gold — Google now knows which audiences, locations, and creatives drive calls. Resume a smaller always-on campaign at $10–15/day to keep momentum and conversion history alive between holidays.

High Priority

02 — Always-On Ads

Run the Campaign Daily With a Small Budget

Instead of only turning ads on for big holidays, run the campaign every day on a small budget (~$10–15/day). Florists get steady demand year-round — birthdays, anniversaries, sympathy, "just because" — and an always-on campaign captures all of it. At the current $6.99 cost-per-call, even $10/day should produce 30–45 calls a month consistently.

High Priority

03 — Holiday Calendar

Plan the Next Holiday Pushes

Mother's Day delivered 101 calls — replicate this for the next high-demand holidays: Father's Day (June 21), graduation season, July 4th, sympathy/funeral demand year-round, and especially Valentine's Day 2027. Start each campaign 3–4 weeks ahead.

Medium Priority

04 — Call Tracking

Track Which Calls Become Orders

101 calls is great, but what really matters is how many became paying orders. Track a simple "where did you hear about us / did this call become a sale" log for 2–4 weeks. This unlocks true ROAS and lets us bid more aggressively on the campaigns that drive actual revenue.

Medium Priority