Your brand.
Your vision.
Built to convert.

Web Design and Development for Detroit and Michigan Businesses

Your website is often the first real conversation a customer has with your business. They found you on Google, saw an ad, or heard your name from a neighbor, and now they're on your site deciding whether to call. If the page is slow, confusing on a phone, or doesn't make the next step obvious, they go back and pick someone else.

XPN Marketing designs and builds custom websites for local businesses across Michigan. We build sites around your customers, your brand and the one or two actions you most want visitors to take. Every site is mobile-ready, set up for search, and tracked so you know what it brings in.

Ready to start? Plan your website with us or call (313) 878-8855.

What Every XPN Website Includes

We don't sell templates with your logo dropped in. Every site is designed for your business, and every build includes the basics a business website needs to do its job.

Responsive Layouts

Your site will work on phones, tablets and desktops. We design for phones first, because that's where most local customers find you. In the ad accounts on our case studies page, about 90% of the traffic comes from phones. We test forms, links and layouts on real devices before launch.

Performance-Focused Build

Slow pages lose visitors. We keep pages light, compress images, limit heavy scripts and build with speed in mind from the start, rather than trying to speed up a bloated site later.

SEO Foundations

Each site launches with a clean structure, sensible URLs, page titles, meta descriptions, headings, image alt text and an XML sitemap. If you're replacing an old site, we plan redirects so you don't lose the rankings you've already earned. When you're ready to push further, our SEO services build on that foundation.

Clear Navigation

Visitors should find what they need in one or two taps. We organize pages around how your customers think about your services, not how your org chart is laid out.

Conversion Tracking Setup

We set up tracking for calls, form submissions, bookings and other key actions. That way you can see which pages and traffic sources produce real inquiries.

Easy Content Updates

You should be able to change your hours, add a photo or post an update without calling a developer. We build sites you can manage and show you how.

What a Good Business Website Does

Pretty matters, but it isn't the point. Every page we design follows four principles.

1. A clear message. Within a few seconds, visitors should know what you do, where you do it and why they should pick you.
2. A visible next step. Call, book, request an estimate, get directions. Whatever the action is, it should be easy to find on every page, especially on mobile.
3. Proof. Real photos of your work, reviews, credentials you actually hold and examples of past projects. Proof builds trust faster than adjectives.
4. Fewer obstacles. Short forms, simple mobile layouts and no hunting for a phone number. Every extra field or step loses some people.

Our Web Design Process

1. Discover

We learn about your business, your customers, your competitors and your goals. We'll ask you to share sites you like and explain what you like about them. If you have an existing site, we look at what's working and what isn't, so we keep the good parts.

2. Design

We design the key pages and show them to you before any development starts. You can choose a style direction. We usually start from one of three: bold, minimal or classic. Then you review and request changes. Nothing gets built until you're happy with the design.

3. Build and Test

We develop the site, add your content, set up tracking and SEO basics, and test everything: forms, links, page speed and layouts on phones, tablets and desktops.

4. Launch

We launch the site, set up redirects from old pages if needed, confirm tracking is working and make sure Google can find the new pages. After launch, we're available for updates and improvements.

How We Price Websites

We quote each website project after the discovery conversation, because the scope varies a lot. A few things affect it:

• Number of pages. A five-page site for a single-location shop is a different project than a site with dozens of service and location pages.
• Content. Do you have copy and photos ready, or do you need us to write pages and arrange a photo or video shoot?
• Features. Online booking, e-commerce, quote calculators, multiple languages and integrations with other software all add to the build.
• Redesign versus new build. Moving an existing site means planning redirects and preserving content that already ranks.

You'll get a clear proposal that spells out what's included before any work starts. No surprise invoices halfway through.

Who We Build Websites For

We build for local businesses that need their website to produce calls, bookings and visits. Different industries need different things from a site:

• Contractors and roofers need project galleries, service area pages and an easy estimate request. See contractors and roofing companies.
• Medical clinics need clear service pages and simple appointment booking. See medical clinics.
• Law firms need practice area pages that build trust and make it easy to request a consultation. See law firms.
• Restaurants need menus that load fast on phones, plus reservations and directions. See restaurants.
• Auto dealers and repair shops need inventory, service scheduling and directions. See car dealerships and auto repair shops.
• Retail and online stores need product pages and a checkout that doesn't lose people. See retail stores.

See all sectors on our industries page.

Websites Built for Metro Detroit Customers

A website for a Dearborn bakery and a website for a Birmingham law firm shouldn't look alike, and neither should look like a generic national template. Local details matter:

• Location pages that mean something. If you serve Livonia, Westland and Canton, each page should speak to customers there, not just repeat your homepage with a city name swapped in.
• Maps, directions and parking. For businesses on busy corridors like Michigan Avenue, Warren Avenue or Woodward, telling people where to park can be the difference between a visit and a drive-by.
• Multiple languages. Many Dearborn and Detroit businesses serve customers who prefer Arabic, Spanish or another language. We can plan the site structure for that from the start.
• Seasonal updates. Michigan businesses often change hours, menus or services with the seasons. Easy content updates make that painless.

We're at 3200 Greenfield Rd #300 in Dearborn, and we build sites for businesses across Detroit, Dearborn, Birmingham, Royal Oak, Livonia and beyond.

Proof: Why Landing Pages Matter

Our case studies page shows screenshots from 15 live Google Ads accounts we manage, with 9,500+ tracked conversions between them. Those are ad results, not website projects, but they say a lot about how pages affect results.

One of the four steps we take in every account is fixing the landing page. As we put it there: a good click still dies on a bad page. The fix is the same approach we use for websites: one offer, one obvious action, fast load and tap-to-call on phones. One emergency home services account booked 1,059 jobs in 90 days with an average conversion rate of 30%+. Strong ads got the clicks; simple, fast pages turned them into calls.

One of the Google reviews on that page puts it simply: "They helped develop and launch a new website for my business."

From the blog