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Video Marketing and Production for Michigan Businesses

People scroll fast. On Instagram, TikTok and YouTube Shorts, you get about a second to give someone a reason to stop. A good video does that, then tells your story clearly enough that the viewer remembers your name when they need what you sell.

XPN Marketing plans, films and edits video for local businesses across Detroit and Michigan. We produce short-form content for Reels, TikTok and Shorts, longer pieces for YouTube and your website, and ad creative for paid campaigns. We come to your business, film what makes it worth choosing, and hand you finished videos ready to post.

Have an idea, or just know you need video? Plan your video shoot or call (313) 878-8855.

What's Included in Our Video Marketing Service

Creative Planning

Every shoot starts on paper. We work out what the video is for, who it's for and where it will run. Then we write hooks, outline scripts or talking points, build a shot list and plan the day so nothing important gets missed. Planning is what turns a few hours of filming into a month or more of content.

Professional Filming

We bring the cameras, audio and lighting to your location. We film your team, your space, your process and your customers (with permission). We're used to working around a business that's open, so we plan around your schedule instead of shutting you down for a day.

Expert Editing

Editing is where most of the impact comes from. Our editors focus on:

• Stronger hooks. The first second decides whether anyone watches the rest.
• Sharper pacing. We cut dead air and keep the video moving.
• Clear captions. Many people watch with the sound off, so captions carry the message.
• Motion graphics. Titles, callouts and simple animation that explain things faster than words.
• Sound design. Music and audio that fit the mood and the platform.
• Color grading. A consistent, polished look across every video.

We can also edit footage you've already shot. Raw phone clips can become solid content with the right edit.

Types of Videos We Make

• Short-form social videos for Instagram Reels, TikTok and YouTube Shorts
• Brand films that introduce your business, team and values
• Explainer videos, including motion graphics, for services that take some explaining
• Promotional videos for offers, launches and events
• Listing and walkthrough tours for real estate, showrooms and venues
• Video ads for Facebook and Instagram and YouTube campaigns
• Educational tips and FAQs that build trust and answer common customer questions

One Shoot, Many Platforms

We plan shots for both horizontal and vertical formats, so one shoot can produce a brand film for your website and YouTube, plus a batch of Reels, Shorts and TikTok videos. That gets you much more out of a single day of filming.

Choose Your Style

Most of our videos fall into one of three styles: cinematic, bold social or clean and professional. We'll recommend one based on your brand and audience. You approve the edit before the final export.

Our Video Production Process

1. Plan

We talk through your goals, audience and platforms. Then we put together the concept, hooks, talking points and shot list, and schedule the shoot around your business.

2. Film

We arrive ready, set up quickly and film everything on the plan, plus extra footage for future edits. If people on camera are nervous, we coach them through it. Most people get comfortable after a few takes.

3. Edit

Our editors cut the footage into the agreed videos, adding captions, graphics, music and color. You review the drafts and request changes.

4. Deliver

You get final files formatted for each platform, ready to post or run as ads. If we're also managing your social media or ads, we'll fold the videos straight into your content calendar and campaigns.

How Video Pricing Works

We quote video projects after we understand what you need. The main factors are:

• How many finished videos you want and how long they are
• Shoot length and locations. One location for a half day is simpler than several sites across Metro Detroit.
• Editing complexity. Motion graphics, heavy animation and detailed sound design take more time than a clean talking-head edit.
• One-off or ongoing. A single brand film is priced differently from a monthly content plan with regular shoots.

You'll get a clear quote that lists what's included before we schedule anything.

What Makes a Local Business Video Work

After planning and editing a lot of business videos, we've found the ones that perform tend to share a few traits:

• They get to the point. The hook names a problem, a question or something surprising in the first second or two. Long logo intros lose people.
• They show real people. Owners, staff and customers are more convincing than a voiceover over stock footage.
• They answer one question. "How long does a roof replacement take?" or "What happens at your first appointment?" works better than trying to cover everything in one clip.
• They're readable with the sound off. Captions and on-screen text carry the message for people scrolling in public.
• They end with a clear next step. Call, book, visit or follow. Viewers should know what to do if they're interested.

We build these habits into the plan before the camera ever comes out.

Who Video Marketing Is For

Video works for almost any business with something worth seeing: people, a space, a process or a result. It's especially useful for:

• Real estate agents filming listing tours and market tips. See real estate.
• Medical and dental clinics explaining treatments and introducing providers. See medical clinics.
• Car dealerships showing inventory and the buying experience. See car dealerships.
• Restaurants and cafés telling their story and showing the food. See restaurants.
• Gyms, beauty and wellness businesses showing classes, transformations and the feel of the space. See gyms and beauty and wellness.
• Contractors showing finished projects and how the work gets done. See contractors.

Video That Feels Like Metro Detroit

Local viewers respond to local video. A clip filmed inside your actual shop, with your actual team, on a street they recognize, does more than polished stock footage ever will.

• We film where you work. We're based at 3200 Greenfield Rd #300 in Dearborn and shoot on location across Detroit, Dearborn, Ann Arbor, Troy and the rest of Michigan.
• We plan around Michigan weather. Outdoor shots get scheduled with backup plans, and winter shoots move indoors when they need to.
• We plan for multilingual audiences. Many Dearborn and Detroit businesses serve customers in Arabic, English and other languages. We can plan captions or separate versions so the same footage reaches more of your community.
• We know local seasons. Patio season, the holidays, back-to-school and the first big snow all change what people care about. We plan content around them.

Proof: Our Work and Our Results

Our case studies page shows screenshots from 15 live Google Ads accounts we manage, with 9,500+ tracked conversions, a best return on ad spend of 738% and a lowest cost per conversion of $3.32. Those are ad results rather than video projects, and we label them that way. We don't publish view counts or video results we can't back up with real screenshots.

What those accounts do show is how we work: we track what turns into business, cut what doesn't, and report the numbers every month. When your videos run as ads, they get the same treatment.

For the video work itself, take a look at the sample videos on this page and the reviews on our case studies page. One client wrote: "The XPN team did an exceptional job with videography and marketing for my business."