Graphic design & social media content

Content That Makes Your Business Impossible to Ignore.

XPN creates scroll-stopping graphics, carousels and branded social content designed to earn attention, build trust and turn followers into customers.
Strategy Included
Every design has a purpose.
Custom Designs
100% tailored to your brand.
Platform Ready
Optimized for every channel.
Consistent Branding
A unified look across all content.
More than good-looking posts

Design That Drives Real Business Results.

Every piece of content should support a business objective — whether that’s building awareness, generating leads or increasing sales. We create strategic, on-brand graphics and social media content that look great and work even harder.

Social Media Graphics

Eye-catching posts that stop the scroll.

Carousel Design

Multi-slide content that educates and converts.

Promotional Campaigns

Graphics for offers, events and special promotions.

Brand Content Systems

Templates and systems for long-term consistency.
What we create

Content for Every Platform and Purpose.

From daily posts to campaign graphics, we create content that fits your brand and your goals.
Instagram and
Facebook posts
Multi-slide
carousels
Stories and
vertical content
Ad creatives
Promotional
graphics
Educational
content
Testimonial
designs
Branded
templates
Selected creative work

Real Industries. Real Possibilities.

Roofing · Social post
Flooring · Social post
Medical clinic · Social post
Restaurant · Social post

Car servicing · Social post

Gym & fitness · Social post
Real estate · Social post

Retail store · Social post

Built around your brand

A Cohesive Look Across Every Touchpoint.

We create a complete visual system so your social media feels consistent, professional and uniquely yours.
Aa
Modern
Clean
Bold
Your
Brand
Belongs
Here.
Mini image 2
Mini image 1
Quality
Drives
Growth.

Consistent visual identity

A unified look across all channels.

Content planned around your offers

Designs that support your business goals.

Designs optimized for each platform

Made for the right sizes, formats and best practices.
From idea to published content

A Simple, Proven Process.

We make it easy to get high-quality content, consistently.
1

Discover

We learn your business, audience and goals.
2

Plan

We create your content direction and monthly topics.
3

Design

Our team produces custom branded content.
4

Refine

You review and request adjustments.
5

Deliver

Final files arrive ready to publish.
Choose the right content support

Flexible Plans for Every Stage.

All plans are custom. We’ll recommend the best solution for your goals.

Design Essentials

High-quality graphics for your key needs.
Custom plan

Monthly Content

Ongoing content to keep your brand active.
Custom plan

Full Social Presence

A complete solution for long-term growth.
Custom plan

A Creative Partner You Can Count On.

One team that knows your brand, your goals and your customers.

Industry-specific creative

We understand your market and what resonates.

Dedicated point of contact

A single team member who knows your business.

Reliable monthly delivery

Consistent, on-time content you can depend on.

Strategy, design and copy together

A complete solution for better results.

What Our Clients Say

Real reviews from our Google Business Profile.
★★★★★

“The XPN team did an exceptional job with videography and marketing for my business and were great to work with”

Mona Hojeij · Google review
★★★★★

“They ran amazing ads for us and their videos are amazing I truly recommend them to any real estate agents looking for marketing”

Soona Abdallah, Realtor · Google review
★★★★★

“Excellent experience with the whole XPN team. They were quick to respond, easy to work with, and was always available to answer questions or provide feedback with ideas.”

Leila Bazzi · Google review

Social Media Content That Makes Your Business Hard to Ignore

Your customers check your social profiles before they call, book or walk in. If the last post is from eight months ago, or the graphics look thrown together, it raises a quiet question: is this business still active, and do they care about details?

XPN Marketing designs social media content for local businesses across Detroit and Michigan. We create graphics, carousels, stories and promotional content that look like your brand, say something useful and give people a reason to act. Every piece is tied to a goal, whether that's awareness, leads or sales, so your feed does more than fill space.

Want a starting point? Get your free content plan or call (313) 878-8855.

What We Create

Social Media Graphics

Custom-designed posts for Instagram, Facebook, LinkedIn and other platforms. No generic templates with your logo pasted on. We design around your brand colors, fonts and voice.

Carousel Design

Multi-slide carousels are one of the best formats for teaching, comparing and telling a story. They're great for tips, before-and-after projects, service breakdowns and step-by-step guides. People swipe, save and share them.

Promotional Campaign Graphics

Launching a new service, running a seasonal offer or hosting an event? We design a set of matching graphics for feed posts, stories and ads so the campaign looks consistent everywhere it appears.

Brand Content Systems

For businesses that post often, we build a set of branded templates and visual rules. That keeps your feed consistent over months and years, even when different people are posting.

Content Types We Design

  • Instagram and Facebook posts
  • Multi-slide carousels
  • Stories and vertical content
  • Ad creatives for Meta ads
  • Promotional graphics
  • Educational content
  • Testimonial designs that feature real customer reviews
  • Branded templates

If you need video as well, our video marketing team films and edits Reels, TikTok and Shorts that fit alongside your graphics.

How Our Social Media Process Works

1. Discover

We learn about your business, your audience and what you want social media to do for you. We look at your current profiles, your competitors and what your customers respond to.

2. Plan

We create a content direction and a monthly topic plan. That covers what to post, why, and how each piece connects to your goals. You'll know what's coming before we design anything.

3. Design

We produce custom branded content: graphics, carousels, stories and captions if you want them.

4. Refine

You review each batch and request adjustments. We make the changes until you're happy.

5. Deliver

You get final files formatted and ready to publish, organized so posting is simple.

Plans and Pricing

We offer three plans. Each one is priced to fit your needs, so request pricing and we'll put together a quote.

Design Essentials

High-quality graphics for your key needs. A good fit if you post occasionally, need a set of promotional graphics, or want a refresh of your profile visuals.

Monthly Content

Ongoing content each month to keep your brand active and consistent. Best for businesses that want a reliable posting rhythm without doing the design work themselves.

Full Social Presence

A complete, long-term approach: strategy, design and copy handled together, built for steady growth over time.

Pricing depends on how many pieces you need each month, which formats, whether you want captions written, and how many platforms you're covering. We'll explain what's included before you commit.

Common Social Media Problems We Fix

Most of the businesses that come to us aren't starting from zero. They have profiles, they've posted before, and something isn't working. These are the problems we see most often:

  • Posting in bursts. Ten posts in one week, then nothing for two months. A steady, planned schedule beats occasional bursts of effort.
  • Every post looks different. Different fonts, colors and photo styles make a feed feel disorganized. A simple brand system fixes that quickly.
  • Too much selling. If every post is "call now" or "20% off," people tune out. A good mix includes tips, behind-the-scenes content, reviews and real projects, with offers mixed in.
  • Nothing to act on. On the other hand, some feeds look great but never tell people what to do next. Every post doesn't need a hard pitch, but your profile, bio and key posts should make it easy to call, book or visit.
  • Graphics that don't fit the platform. A horizontal image squeezed into a vertical story, or text too small to read on a phone. We size and design each piece for where it will appear.
  • Content that has nothing to do with the business. Generic quotes and holiday posts fill a calendar but don't help a customer choose you. We focus on content that shows what you do and why it's worth paying for.

Why Businesses Work With XPN on Social Media

  • Industry-specific creative. A roofing company's feed should look different from a med spa's. We design for your industry and your customers.
  • A dedicated point of contact. You deal with one person who knows your account, not a rotating support queue.
  • Reliable monthly delivery. Content arrives on schedule, so your feed doesn't go quiet.
  • Strategy, design and copy together. The visuals, the words and the plan come from the same team, so they work as one.
  • A connection to the rest of your marketing. Your social content can feed your ads, link to your website and support your SEO. We make sure the message matches across all of it.

Who Our Social Media Service Is For

We design social content for a wide range of local businesses, including:

  • Roofing companies and contractors sharing project photos, seasonal tips and reviews. See roofing companies and contractors.
  • Flooring stores showing product options and finished rooms. See flooring companies.
  • Medical clinics sharing health tips, provider introductions and service explainers. See medical clinics.
  • Restaurants posting menu highlights, specials and events. See restaurants.
  • Auto repair and car service sharing maintenance tips and service offers. See auto repair shops.
  • Gyms sharing classes, challenges and member stories. See gyms.
  • Real estate agents and retail stores featuring listings, products and promotions. See real estate and retail stores.

Social Media for Detroit, Dearborn and Michigan Businesses

Local social media works best when it feels local. People follow businesses in their community because they recognize the place, the people and the moments.

  • Local moments. Michigan has a rhythm: the first warm weekend, Thanksgiving in Detroit, back-to-school, the first snow. Content that ties into those moments feels timely instead of canned.
  • Real people and places. Photos of your team, your storefront and your neighborhood build more trust than stock images.
  • Community and language. Dearborn and Detroit are home to diverse communities, and many local businesses serve customers in Arabic, English, Spanish and more. We can design bilingual content when it fits your audience.
  • Neighborhood reach. A business in Dearborn, Royal Oak or Sterling Heights usually wants followers who can actually visit. We plan content and promotion with that in mind.

We're based at 3200 Greenfield Rd #300 in Dearborn and work with businesses throughout Detroit, Dearborn, Royal Oak, Sterling Heights and across Michigan.

Proof: How We Measure Marketing

Our case studies page shows screenshots from 15 live client accounts we manage. Those are Google Ads accounts, not social media accounts, and we're upfront about that. Between them they show 9,500+ tracked conversions and a best return on ad spend of 738%. We don't publish follower counts or engagement numbers we can't back up with real data.

The point of sharing them here is the approach. We track what actually turns into business, cut what doesn't, and report clearly every month. When your social content is used in paid campaigns, the creative is judged by the same standard: does it bring in leads and sales?

You can also read the five-star Google reviews on our case studies page to hear from business owners who've worked with our team.

From the blog

Got Questions?
We Have Answers.

Instagram, Facebook, LinkedIn, TikTok and more. Every design is sized and formatted for the platform it’s going on, including feed posts, stories and ads.

We share each batch of designs for review. You can request adjustments, and once you approve, we deliver final files ready to publish.

We can. Captions and copywriting can be part of your plan, or we can design around copy you provide.

Yes. Our Monthly Content option keeps a steady flow of on-brand posts coming, planned around your offers and calendar.

Absolutely. We work from your logo, colors, fonts and guidelines. If you don’t have guidelines yet, we can help create a consistent look.

Tell us what you need. We’ll agree on file formats and any editable templates when we plan your project.

Your Business Deserves Better
Than Generic Content.

Let XPN build a recognizable social presence around your brand, offers and customers.