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Google Ads management

Turn High-Intent Searches Into Qualified Customers.

XPN plans, builds and manages conversion-focused Google Ads campaigns designed to generate calls, form submissions and real business opportunities. 

Get a Free Google Ads Audit
Call now to grow · (313) 878-8855
More
Visibility
Qualified
Leads
Grow Your
Business
Search Strategy
Target the right audience.
Campaign Management
Hands-on management.
Conversion Tracking
Measure what matters.
Clear Reporting
Know exactly how your ads perform.
Clicks are not the goal.

Customers Are.

We focus on business outcomes, not vanity traffic. XPN builds Google Ads campaigns that attract high-intent searchers and turn them into real customers — calls, form submissions and booked business.

Search Campaigns

Capture high-intent search traffic from people ready to buy.

Local Lead Generation

Attract nearby customers looking for your services.

Landing Page Strategy

Send traffic to conversion-focused landing pages.

Conversion Tracking

Track calls, forms and real business opportunities.
Everything your campaign needs

We Handle the Details
So You Can Focus on Business.

From keyword research to ongoing optimization, we manage every aspect of your Google Ads campaigns.
Keyword
research
Competitor
research
Campaign
structure
Ad copywriting
Negative
keywords
Bid and budget
management
Conversion
tracking
Ongoing
optimization
Where your budget goes matters

A Smarter Path to More Customers.

We match search intent with the right message and landing page to turn clicks into calls and qualified leads.

Customer Search

People search for your products or services.

Relevant Ad

Your ad shows to the right audience at the right time.

Focused Landing Page

Searchers land on a page designed to convert.

Call or Form Lead

You get real business opportunities.
Built for local and service businesses

Trusted by Businesses Like Yours.

Explore Industries
1 Contractors and Home Services
Contractors
and Home Services
2 Flooring Companies
Flooring
Companies
3 Roofing Companies
Roofing
Companies
4 Medical Clinics
Medical
Clinics
4 Automotive Businesses
Automotive
Businesses
5 Law Firms
Law Firms

See the Difference Better Google Ads Can Make.

These examples show how XPN improves campaign structure, ad messaging and landing-page alignment.
Demonstration mockup — not client data

From Generic Clicks to Qualified Service Leads

Home Services
Before
Adwww.yourbusiness.com
Home Services
We can help with your home improvement needs.
Generic homepage
Generic Homepage
Too many options, unclear next step.
After
Adwww.yourbusiness.com/roofing
Roof Repair in Your City
Get a Free Inspection Today. Local. Licensed. Trusted.
Focused landing page
Focused Landing Page
Clear offer and simple form.
Calls
Tap-to-call above the fold
Forms
Three fields, nothing else
Qualified Leads
Service-intent keywords only
Cost per Lead
Negatives block the browsers
These two panels illustrate the changes we make to a campaign. For real accounts, real screenshots and real numbers, see our case studies.
Demonstration mockup — not client data

From a General Campaign to a Focused Patient Journey

Medical Clinic
Before
Adwww.yourbusiness.com
Medical Clinic
Quality care for you and your family.
Generic medical cleaning
Generic Homepage
Multiple services, no clear action.
After
Adwww.yourbusiness.com/appointments
Accepting New Patients
Book Your Appointment. Expert Care in Your City.
Focused medical landing page
Focused Landing Page
Appointment request form.
Appointment Calls
Phone number in the headline
Form Requests
Appointment form, not a contact form
Conversion Rate
One service per landing page
Cost per Inquiry
Bids follow clinic hours
These two panels illustrate the changes we make to a campaign. For real accounts, real screenshots and real numbers, see our case studies.

Before and After: The Ad Transformation

Stronger messaging. Clearer intent. Better results.

Roofing

Illustrative mockup
Before
Adwww.yourbusiness.com
Roofing Services
We handle all types of roofing. Call today.
After
Adwww.yourbusiness.com/roofing
Roof Replacement in Your City
Free Inspection · Licensed · Call Now

Flooring

Illustrative mockup
Before
Adwww.yourbusiness.com
Flooring
Quality floors for your home. Learn more.
After
Adwww.yourbusiness.com/flooring
Hardwood Floor Installation In Your City
Get a Free Quote

Legal Services

Illustrative mockup
Before
Adwww.yourbusiness.com
Law Firm
Experienced legal help. Contact us today.
After
Adwww.yourbusiness.com/injury-law
Personal Injury Lawyer
Free Consultation · Speak With a Lawyer Today

The Landing Page Matters Just as Much as the Ad

A focused landing page turns more clicks into customers.

Before: Generic Homepage

Landing-page demonstration
A generic website
  • Too many menu options
  • Multiple services
  • Unclear messaging
  • No clear call to action
  • Harder to convert visitors

After: Focused Landing Page

Landing-page demonstration
B Organized landing page removebg preview
  • One clear service
  • Focused messaging
  • Short, simple form
  • Trust signals
  • Prominent call button
  • Mobile optimized

Google Ads Visual Examples

Different ad formats. A smarter, more complete strategy.

Search Advertisement

Illustrative mockup
Adwww.yourbusiness.com
Kitchen Remodeling Near You
Get a Free Quote Today. Licensed & Insured. Local Experts.

Call Ad

Illustrative mockup

Ad

Call Our Team
Speak with a local expert now.
☎ Call now

Local Campaign

Illustrative mockup
Your Business
★★★★★ 4.8
Open · Closes 5 PM

Remarketing Banner

Illustrative mockup
Transform
Your Home
Get a Free Quote →

Reporting Dashboard

Illustrative mockup
Clicks
1,284
Leads
96
Cost
$2,450
Proof, not promises.

Real Businesses. Real Opportunities.

View All Case Studies

1,059 leads in 90 days

A locksmith and plumbing company, at under $25 a lead. Read it

738% return on ad spend

An online store, one month after we rebuilt the targeting. Read it

15 accounts, a screenshot each

Every figure on our case studies page comes from a screenshot of a live account we manage. Only the client’s name and account ID are cropped out.

A clear path from setup to scale.

1

Audit

Review the existing account, offer and tracking.
2

Research

Study search demand, competitors and customer intent.
3

Build

Create campaigns, ads and conversion-focused landing pages.
4

Launch

Verify tracking and begin controlled testing.
5

Optimize

Improve search terms, bids, ads and landing pages continuously.
Know what is working.

Clear Reporting. Confident Decisions.

We provide clear, easy-to-understand reporting so you always know how your campaigns are performing.
  • Conversion tracking setup
  • Clear monthly reporting
  • Budget visibility
  • Actionable recommendations

Google Ads monthly snapshot

Illustrative example · not client results

From search to customer

How leads came in

Search impression share

Top converting searches

Search termClicksLeadsCost / lead
Google Ads management built around your goals.

Flexible Plans for Every Stage.

Launch

Get started with a focused campaign strategy.
Custom plan
Request Pricing

Growth

Scale your campaigns and reach more customers.
Custom plan
Request Pricing

Multi-Location

Manage campaigns for multiple locations or service areas.
Custom plan
Request Pricing
Why businesses choose XPN

A Partner Invested in Your Success.

Strategy tailored to your industry

We understand your market and what drives results.

Campaign and landing-page alignment

A unified approach for higher conversions.

Dedicated point of contact

A single team member who knows your business.

Ongoing optimization

We continuously refine your campaigns to improve performance.

What Our Clients Say

★★★★★

“They ran amazing ads for us and their videos are amazing I truly recommend them to any real estate agents looking for marketing”

Soona Abdallah · Realtor · Google review
★★★★★

“Excellent experience with the whole XPN team. They were quick to respond, easy to work with, and was always available to answer questions or provide feedback with ideas. I would recommend them to any business owner for getting real results and growing their business.”

Leila Bazzi · Business owner · Google review
★★★★★

“Their marketing is amazing. Their team is great to work with and the process was very smooth and simple”

Mike Abboud · Business owner · Google review
★★★★★

“Love the team at XPN. They helped develop and launch a new website for my business. They [took] all the guesswork out of marketing as well. I would recommend them to any business looking to start or grow.”

Aseal Chaayto · Business owner · Google review
★★★★★

“I had a great experience with XPN! The team was very professional and answered all of my questions, 10/10 would recommend for anyone that is trying to accomplish their goals!”

Noi · Client · Google review
★★★★★

“The XPN team did an exceptional job with videography and marketing for my business and were great to work with”

Mona Hojeij · Business owner · Google review
Read all our Google reviews ↗

Read the full case studies

1,059 emergency jobs booked in 90 days at under $25 a leadRead the case study →We cut their clicks by 19.7% and conversions more than doubledRead the case study →

From the blog

Google Ads vs. SEO: Which Should Your Michigan Business Start With?Read the article →

Got Questions?
We Have Answers.

It depends on your market, competition and goals. We’ll recommend a starting budget during your free audit, based on search demand and typical click costs in your area.

We set up conversion tracking for calls, forms and other key actions, so you can see which campaigns and keywords bring in real leads.

It depends on research, tracking setup and whether new landing pages are needed. We’ll give you a clear timeline after your audit.

Yes. We start by auditing your current account, then restructure and improve what’s already there instead of starting from scratch where it makes sense.

Yes. Focused landing pages are a core part of our approach, because the page people land on matters as much as the ad.

We recommend that your business owns its Google Ads account. We work inside it with manager access, so your data and history stay with you.

Stop Paying for Clicks That Go Nowhere.

Get a free Google Ads audit. We review your account, keywords, landing page and tracking, then show you where the leads are leaking. Prefer to talk? Call (313) 878-8855.
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