| Month | Previous 6 months | Latest 6 months |
|---|---|---|
| Jan | 310 | 420 |
| Feb | 360 | 720 |
| Mar | 400 | 960 |
| Apr | 450 | 1,190 |
| May | 500 | 1,420 |
| Jun | 560 | 1,680 |
When someone in Dearborn types "roof repair near me" or someone in Troy searches for a family clinic, they pick from what Google shows them. If your business isn't on that first screen, the call goes to someone else. Our SEO work is about one thing: more people finding you on Google and Google Maps, and more of them calling or filling out your form.
XPN Marketing is a Dearborn-based digital marketing agency. In 10+ years we've helped 2,000+ businesses, most of them local companies that depend on customers within a short drive. We don't sell rankings for keywords nobody searches. We look at the searches your customers actually use, fix what's holding your site back, and report on calls and inquiries, not just traffic charts.
Want to know where you stand? Get your free SEO audit or call (313) 878-8855.
Every business starts in a different place, so we don't hand everyone the same package. Most SEO plans draw from these six areas.
For most of our clients, the map results matter more than anything else. Local SEO covers:
A site can look fine and still be hard for Google to read. We check crawl errors, broken links, duplicate pages, page speed, mobile usability, indexing problems and site structure. Then we fix what matters first, rather than handing you a 200-item report and walking away.
This is the work on each page: titles, headings, meta descriptions, internal links and the words on the page. The goal is for every important page to clearly match one search intent. A plumber's "water heater repair" page should rank for water heater repair, not compete with the homepage.
Service pages, location pages and helpful articles that answer what your customers are asking before they call. We write for people first. If a page wouldn't help a real customer make a decision, we don't publish it.
Google looks at who links to you and mentions you. We focus on links and citations a local business can earn honestly: local directories, industry associations, suppliers, partners, sponsorships and community coverage. No link schemes.
SEO only matters if it brings in business. We set up tracking for phone calls, form submissions and other key actions, so you can see which pages and searches produce inquiries.
Our process has four steps. It's the same whether you run one location or several.
We review your website, Google Business Profile, current rankings, competitors and tracking. You get a plain-language summary of what's working, what's broken and where the biggest gaps are. This is where the free SEO audit starts.
Not every fix is worth the same. We rank the work by likely impact and effort. Quick wins, like fixing a broken profile category or a page Google can't index, usually come first. Bigger projects, like building out service pages, get scheduled after.
We make the changes: technical fixes, page updates, new content, profile improvements and authority work. If we need access to your site or a decision from you, we'll ask clearly and keep the request short.
Each month you get a report that covers organic traffic, search visibility, calls, form inquiries and what we're doing next. If something is slipping, we tell you and explain what we're changing.
We don't publish a fixed SEO price, because the right scope depends on a few things:
After the audit, we'll recommend a monthly scope and explain what's in it. You'll know what you're paying for before you commit. If SEO isn't the right first move for your situation, we'll say so. Sometimes Google Ads or a website rebuild makes more sense first.
SEO works best for businesses where customers search before they buy, and where a single new customer is worth a lot over time. That covers most local service businesses. We've built industry pages that go deeper on each:
You can browse every sector on our industries page.
Local search in Metro Detroit has some quirks. The region is a patchwork of cities that run into each other, so "near me" results can shift a lot between Dearborn, Dearborn Heights, Detroit and Allen Park. A business on Michigan Avenue can be competing with companies in three different municipalities for the same search.
That's why we pay close attention to:
Our office is at 3200 Greenfield Rd #300 in Dearborn, so we know these markets firsthand. We work with businesses across Detroit, Dearborn, Troy, Novi, Ann Arbor and the rest of Michigan.
We'd rather show real numbers than make promises. Our case studies page shows screenshots from 15 live client accounts we manage. Those are Google Ads accounts, not SEO accounts, and we label them that way. Together they show 9,500+ tracked conversions, a best return on ad spend of 738%, and a lowest cost per conversion of $3.32.
Why mention ad results on an SEO page? Because the same habits drive both:
We don't publish SEO client rankings or traffic numbers we can't back up with live screenshots. When you work with us, you'll see your own numbers every month.
SEO builds over time. Some improvements, like fixing technical issues or updating your business profile, can help quickly, while stronger rankings usually take several months of consistent work. We’ll set realistic expectations after your audit.
A clear summary of organic traffic, search visibility, calls and form inquiries, what we worked on that month and what’s planned next, in plain language.
Yes. We start by auditing your current site and improve what’s there. If something is holding you back technically, we’ll explain your options.
