Your customers check your social profiles before they call, book or walk in. If the last post is from eight months ago, or the graphics look thrown together, it raises a quiet question: is this business still active, and do they care about details?
XPN Marketing designs social media content for local businesses across Detroit and Michigan. We create graphics, carousels, stories and promotional content that look like your brand, say something useful and give people a reason to act. Every piece is tied to a goal, whether that's awareness, leads or sales, so your feed does more than fill space.
Want a starting point? Get your free content plan or call (313) 878-8855.
Custom-designed posts for Instagram, Facebook, LinkedIn and other platforms. No generic templates with your logo pasted on. We design around your brand colors, fonts and voice.
Multi-slide carousels are one of the best formats for teaching, comparing and telling a story. They're great for tips, before-and-after projects, service breakdowns and step-by-step guides. People swipe, save and share them.
Launching a new service, running a seasonal offer or hosting an event? We design a set of matching graphics for feed posts, stories and ads so the campaign looks consistent everywhere it appears.
For businesses that post often, we build a set of branded templates and visual rules. That keeps your feed consistent over months and years, even when different people are posting.
If you need video as well, our video marketing team films and edits Reels, TikTok and Shorts that fit alongside your graphics.
We learn about your business, your audience and what you want social media to do for you. We look at your current profiles, your competitors and what your customers respond to.
We create a content direction and a monthly topic plan. That covers what to post, why, and how each piece connects to your goals. You'll know what's coming before we design anything.
We produce custom branded content: graphics, carousels, stories and captions if you want them.
You review each batch and request adjustments. We make the changes until you're happy.
You get final files formatted and ready to publish, organized so posting is simple.
We offer three plans. Each one is priced to fit your needs, so request pricing and we'll put together a quote.
High-quality graphics for your key needs. A good fit if you post occasionally, need a set of promotional graphics, or want a refresh of your profile visuals.
Ongoing content each month to keep your brand active and consistent. Best for businesses that want a reliable posting rhythm without doing the design work themselves.
A complete, long-term approach: strategy, design and copy handled together, built for steady growth over time.
Pricing depends on how many pieces you need each month, which formats, whether you want captions written, and how many platforms you're covering. We'll explain what's included before you commit.
Most of the businesses that come to us aren't starting from zero. They have profiles, they've posted before, and something isn't working. These are the problems we see most often:
We design social content for a wide range of local businesses, including:
Local social media works best when it feels local. People follow businesses in their community because they recognize the place, the people and the moments.
We're based at 3200 Greenfield Rd #300 in Dearborn and work with businesses throughout Detroit, Dearborn, Royal Oak, Sterling Heights and across Michigan.
Our case studies page shows screenshots from 15 live client accounts we manage. Those are Google Ads accounts, not social media accounts, and we're upfront about that. Between them they show 9,500+ tracked conversions and a best return on ad spend of 738%. We don't publish follower counts or engagement numbers we can't back up with real data.
The point of sharing them here is the approach. We track what actually turns into business, cut what doesn't, and report clearly every month. When your social content is used in paid campaigns, the creative is judged by the same standard: does it bring in leads and sales?
You can also read the five-star Google reviews on our case studies page to hear from business owners who've worked with our team.